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Archive for October, 2009

A Modern Direct Marketing Technique for your Retail Business

October 12th, 2009

Category: Retail Business Tips

SMS messaging lets you reach your customers in minutes! Direct marketing is all about one-to-one marketing, a “Call to Action” and measuring response. Direct marketing has traditionally used mail, telemarketing, and more recently, email. But one of the latest forms of direct marketing is through the use of mobile phone text messaging. This type of direct marketing has a number of advantages over older forms including low cost of delivery and very high delivery rate. It can also include more time dependent “Call to Actions”, for example,...

Is the Retail Industry overreacting to the Interest Rate Hike?

October 9th, 2009

Category: Retail Business News

Historic Bank on Corner There is reporting that the Retail Industry is not pleased by the interest rate raise to 3.25 percent from 3 percent which happened October 6th at the Reserve Bank of Australia meeting. In the newsletter Inside Retailing Russell Zimmerman stated that he thought the rate hike was too soon and could impact Holiday sales for retailers. Retail Industry gives feedback “Usually changes to interest rate take between three to six months to impact the retail market. So, the damage could hit retailers just in time for Christ...