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Website Statistics help you know what is happening with your website

July 7th, 2009

Category: Retail Business Tips

Website Statistics Tell you Reality

Website Statistics Tell you Reality

Why you got a website in the first place
Most businesses, including retail businesses have a website to inform and draw new customers. Like many store owners maybe you tried to avoid having a website for a few years, but eventually you had to give in. You have a website now and you think all your responsibilities are over in that department. That is not entirely true. Just because you have a website  does not means that it is doing all that it could be doing. In fact at this stage most people start to realise: they have no idea how many people go to their website and what brought them there in the first place.

What is the Reality of your Website Traffic?
To take your website to the next level or to make sure it is well rounded in how it gets visitors you need to know how many people come to your website, where they come from, and what they do on your website once they get there. Maybe you can make some assumptions about what they do because you get phone calls or emailed forms directly attributable to your website.

But what percentage of web visitors do that? 100%? 5%? 1%? 0.05%?

The reality is that most people have no idea. They assume that visitors are all the same and the sources of traffic are equally valuable. But not everyone who views your website will contact your business. Knowing the percentage of web visitors that  contact you helps you determine what the real value of an average web visitor is. And when you start to do specific methods of advertising, knowing how that particular traffic behaves on your site is imperative for you to determine it’s value. And all of that makes a huge difference in how you should position your website. Today we are going to talk about some of the ways that will help you know what people are doing when they get to your website. Are you interested in spending some money on website advertising? We will talk about how to track each spend and determine if that type of marketing should be done again.

Software that helps you understand your web traffic
One of the things that is great about website traffic is that it is much more trackable than other mediums of advertising. If you buy an ad in a magazine that has 100,000 circulation, there is no way of knowing how many people actually look directly at your ad for more than a few seconds. With online advertising because of the trackable click to your site, the ability to measure how long a visitor is on your site, and what they do when they are there; online advertising is the most trackable way to advertise. What you need to do is make sure the tracking is installed and working and then occasionally monitor it.

Click for our followup article on 2 Ways to Implement Free Website Statistics.


Creative Computing has been established for over 20 years and specialises in integrated Retail Business Solutions for multi store retailers and wholesalers.

Creative Computing’s mission is to design, develop, and implement systems that allow retail business owners to operate and manage the business in a holistic fashion, meeting personal and corporate objectives.

Creative Computing’s philosophy is to continually enhance the CONTROL system through communication with users and staying in touch with current retail trends, keeping CONTROL at the cutting edge of retail system functionality.

Backing up our software and your investment are our friendly support staff that will provide all the assistance required, both during the initial implementation and in the many years to come.

For more information, go to our web site: www.creativecomputing.com.au