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Archive for August, 2012

Is Omni-Channel Retailing worth the effort?

August 14th, 2012

Category: Point Of Sale Systems, Retail Business Tips, Retail Innovations, Retail Selling

Consumers are using so many channels and devices these days it can be overwhelming deciding which channels you should use with your customers. How do you decide what to invest in, whether online store, email, mobile, eBay, comparison sites, Facebook or other upcoming social sites like Pinterest? The first question that needs to be answered is whether Omni-channel retailing is worth the effort? Many believe it is. Why? Because today, this is how the consumer wants you to sell to them. But which channels do you choose? Below we discuss a few and...