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Welcome to the Business Insights Newsletter

Is your Website doing all you wanted it to do?

May 10th, 2009

Category: Retail Business Tips

Website Marketing for your Retail Business

Website Marketing for your Retail Business

You try to do all that your business needs to succeed. You pick a good location. You choose the right products and sell them at the right price. You train staff and try to give them a good environment to sell in. You advertise in the places that you advertised in before, and seemed to make an impact. But recently  most business, even retail business has changed and how customers are drawn to retail businesses have changed from more traditional advertising channels such as yellow pages and walk in traffic.

What has changed Retail Lead Generation is the internet. I imagine that  you go online to research products and services for you and your business. Whethere they have a physical location or not. And so do a lot of other people.

The amount of time people spent online cannot be underestimated. In March of 2008 research showed that Australians were spending more time on the internet than watching TV for the first time. Weekly it averages 13.7 hours in this survey and is expected to continue to rise.
And these people go online to do research on items they are considering buying. 

Australian Centre for Retail Studies research analyst Alana Jones says that up to 50 per cent of consumers do some online research before shopping “in store”. Since so many people now go online to do some research, your business really should be positioned to be seen by some of these shoppers. And to be the retail store they walk into to do the final evaluation and purchase.

And the findings from the Australian Centre for Retail Studies mimics other studies that say that people often go online to research a purchase, read specifications and reviews, and then ultimately go into a store and purchase the item. Being found online and being a good authority for what they are interested in purchasing is a valuable position.

Now is a good time to review what your website is, what it currently does, and what you might want it to be. Many businesses created their website 4 or 5 years ago when they were told that it would be important to have a web presence. Many of us saw it like a business card or brochure. A needed business accompaniment that we had to have, with some basic info about what we did, locations of our business, or how to get in touch with us.

But it should be so much more than that. It could be an informational brochure that can change for seasonal, cyclical or news events. It can be an advertisement that can tell you exactly how many people have looked at it and what they did when they looked at it. And it can be a hub that gives information to the latest in social media outlets such as Twitter, Facebook, and Linkedin. In future articles we will touch on some specific actions you can do to make your business more visible on the internet. And that 50 percent  number of people that go online to research items? It is expected to grow at 5% for the next 5 years. That would bring the total percentage to 75% of shoppers that do research online.


Creative Computing has been established for over 20 years and specialises in integrated Retail Business Solutions for multi store retailers and wholesalers (including franchise operations).

Creative Computing’s mission is to design, develop, and implement systems that allow retail business owners to operate and manage the business in a holistic fashion, meeting personal and corporate objectives.

Creative Computing’s philosophy is to continually enhance the CONTROL system through communication with users and staying in touch with current retail trends, keeping CONTROL at the cutting edge of retail system functionality.

Backing up our software and your investment are our friendly support staff that will provide all the assistance required, both during the initial implementation and in the many years to come.

For more information, go to our web site: www.creativecomputing.com.au